Woolworth is the largest grocery store in Australia with 37% market share, followed by Coles, Aldi, and IGA. The average household spend on average $8736 per year on groceries, making this one of the biggest living costs (Source: Canstar Blue), and it continues to increase due to inflation. Wouldn't it be amazing to be able to save 15%/$1310 per year (or more with a larger household)?
Taking advantage of the major supermarket's loyalty programs is one way to reduce the grocery bill. The following is how I achieve up to an additional 15% saving on everything in Woolworth by taking advantage of Woolworth's Everyday Rewards loyalty program. With some initial effort to setup, I have managed to enjoy this savings on an ongoing basis. Read on to find out how I did this.
Setting Up
Downloaded the Everyday Rewards app and signed up for an account to start earning points when spending at Woolworth or its partners. The base earn rate is 1 point per $1 spend and each Reward point is worth at least 0.5c (0.5%).
Signed up to and transferred my existing mobile service to Everyday Mobile and linked my Everyday Rewards card from Step 1 to receive a first 10% discount each month on my Woolworths shop. This 10% discount offer is limited to one in-store Woolworths Supermarket transaction up to $500 per Everyday Rewards Card.
Signed up to an Everyday Extra membership using my Everyday Rewards account, which provides a second 10% off one shop each month at Woolworths in-store or online.
Between steps 1-3, I now have 2x 10% discount offers to use at Woolworths. I repeated these steps for another person in my household to receive a third and fourth 10% discount offers, for a total of 4x discount offers each month. This provides a 10% discount for every weekly shop in the month, noting that I need to scan separate Everyday Reward accounts to use the third and fourth 10% discount.
Separately, I purchased Woolworth discounted gift cards and used these to make payment at the checkouts after applying the 10% discount. These discounted gift cards are generally available under various business' loyalty programs. See examples below and refer to this OzBargain page which has an excellent summary of places to get discounted gift cards.
Paying at the Woolworth checkouts
I generally boost every offer in the Everyday Rewards app to maximise the bonus points I can earn. I don't really need to know what I boosted at this point, I just boost everything I see.
Scanned my Everyday Rewards member card at the counter.
Choose “Yes” when asked whether I would like to apply my 10% discount offer. Each member can only have 2x 10% offers per month so I need to scan a separate Everyday Rewards card to get the third and fourth 10% discount in the same month.
Select the 'Gift Card' payment option to pay with gift cards I bought beforehand in Step 6 of setup phase, and followed the prompts to complete payment.
The outcome of the above is that I:
Earned 0.5% from base points, which could be redeemed as $10 cash off next shop once I reach 2000 points.
Earned bonus points from boosted offers. The amount varies, and the points can be used in the same way as the above cash off next shop once I reach 2000 points.
Saved 10% off the price of my Woolworth shop.
Saved further 4% off the bill that has already been discounted by 10%.
In total, achieve a savings of approximately 15% off my shop! Once the system is set up and I got used to it, it is very easy and takes a similar amount of time compared to paying the regular way.
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